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Self-Winding Watches by LORD TIMEPIECES of London

Authorized Lord Timepieces Retailer


Master your time.

Master your destiny.

Lord Timepieces is for people wanting to control their destiny. We create products and communities that inspire you to perform at full potential, to become individuals ahead of time, ahead of the crowd. Lord Timepieces is an aspirational brand, based in London, but renowned throughout all time zones.

Shipping Rates & Estimated Delivery Times(Ships from UK)

Shipping Service Pricing Shipped In UK International Shipping
Standard Shipping Free 3-5 Business days 7-25 Business Days
Express Shipping Add $6.50 USD 1-2 Business days 4 -10 Business Days.


Time is a precious resource. You cannot buy it, exchange it or borrow it. It is fixed and constant. Our time defines who we are; our successes, failures and choices. We believe every moment is an opportunity, not to be wasted or passed by. We are on a mission to inspire, encourage and enthuse you to use time to be driven, creative, motivated. Every second, everyday.

Those who learn to control and discipline their time are capable of great things. Living your life by your watch is a reminder of the goals you have set, and the results you expect. 

Lord Timepieces is one of the fastest growing watch brands in the world. Everything that we stand for and do is to help inspire individuals not only to achieve but exceed their goals. Whatever it is that you choose to do with your time, let it be chosen with Lord Timepieces.

We create timepieces for aspirational achievers. For winners. For you. 




What is an automatic watch?

Our self-winding timepieces are designed to gain power from the natural movements of the wrist on the person who is wearing the watch, so manually winding it every day is unnecessary and you also do not need a battery. You do have to wind it to get its power started, and winding is also required when the watch gets low on power due to not being used for a period of time. Wind an automatic watch by turning the crown enough to jump start the power source, and then allowing the self winding mechanism to work by simply wearing the timepiece! If you are still unsure of the mechanical winding design, please see our ‘How To Wind Your Timepiece’ below for more information.

How to wind your timepiece

For a self-winding watch to function properly, the mainspring must build up a sufficient power reserve.  Many people are unaware that a self-winding watch needs to be wound first manually before it will run automatically.  This is called the initiation process.  Without the initiation process, the watch will never operate properly or consistently.

To initiate the power reserve, the watch must be wound manually.  Turn the winding crown at the 3 o’clock position, in a clockwise direction for about 20 revolutions.  This start up wind is usually sufficient for most automatic watches.

(Please do not continue to wind your timepiece if you feel that the spring is already fully loaded otherwise the clockwork may be damaged)

After completion of the initiation process, the watch will wind itself automatically (rebuilding the power reserve) by means of an oscillation weight that shifts every time the watch’s position is changed by the action of the arm and wrist. Put on your watch and swing your wrist back and forth for approximately 30 seconds to initialize power reserve.

A self-winding watch should be worn at least eight hours a day to maximize the power reserve.  If this is not possible, or if the watch has been off the wrist for more than 15-20 hours, the initiation process must be repeated.

Are your timepieces water resistant?

All of our pieces are 3ATM Water Resistance. This level of protection will easily withstand splashes or brief immersion in water, or getting caught in the rain. However, it is not sufficiently resistant for swimming or bathing.